DATA ANALYTICS SERVICES
Unlock the full potential of your data with our analytics team. Make data-driven decisions to drive your business forward.
TURN INSIGHTS INTO ACTION
YOUR DATA, OUR INSIGHTS,
YOUR GROWTH.
At Digital 360, our data analytics services provide you with the tools to uncover hidden insights, identify key trends, and make data-driven decisions. In addition, we work with you to understand your business goals and tailor our services to meet your unique needs.
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Gain a deeper understanding of your customers, market trends, and performance metrics.
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Gain a deeper understanding of your customers’ behavior, preferences, and needs. Tailor your products and services to deliver exactly what they need.
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Automate data collection and processing, saving you time and resources while providing accurate and actionable insights.
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Identify opportunities for growth, innovation, and optimization. Make data-driven decisions that set you apart from your competitors.
“Data-driven decisions increase revenue by 6-19%”
McKinsey
WHAT IS data analytics?
Data analytics is the process of collecting, analyzing, and interpreting large sets of data to uncover insights and make informed business decisions. It is a vital component of any digital marketing strategy, as it allows businesses to understand their target audience, track their performance, and optimize their efforts. Our data analytics service includes setting up analytics accounts, conversion tracking, and custom dashboard creation to give you a comprehensive view of your digital performance.
Our team of experts uses industry-leading tools such as Google Analytics, Google Tag Manager, Google Data Studio Dashboard, Optimizely, Hotjar, and Usability Hub to track and analyze your data and provide actionable insights to improve your ROI. Without data analytics, businesses risk making decisions based on assumptions rather than hard data and miss out on the valuable insights that can drive growth and success.
— UNLOCK VALUABLE INSIGHTS —
Reputable Brand Portfolio
Our Data analytics Services
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ANALYTICS ACCOUNT SETUP
We will set up and configure analytics accounts for your business to track key metrics and gather valuable data.
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CONVERSION TRACKING
We will set up and monitor conversion tracking to measure the effectiveness of your campaigns and optimize for better results.
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CUSTOM DASHBOARD SETUP
We will create custom dashboards tailored to your business's unique needs, providing you with a clear, easy-to-understand view of your data.
Our Data analytics toolkit
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GOOGLE ANALYTICS
Solve your data analytics needs with our Google Analytics services. Our Google Analytics experts will help you make more accurate business decisions by using the right metrics, analysis tools, and dashboards that meet all of your needs.
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GOOGLE TAG MANAGER
Do you want to improve your insights and increase your business's conversions with Google Tag Manager? We use Google Tag Manager to track how our clients' audiences use their websites, so they can better understand how users interact with their content.
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GOOGLE DATA STUDIO / LOOKER
Google Data Studio is a powerful data visualization tool. Our team of experts knows how to build custom dashboards with drag-and-drop functionality, pivot tables, and charts to visualize any data you have available, including integrating third-party services as well.
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OPTIMIZELY
Optimizely is a data-driven testing and personalization platform that optimizes websites to increase revenue. At Digital 360, we help clients use Optimizely to test their assumptions, improve conversions, and drive business growth.
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HOTJAR
Hotjar helps you understand your customers and boost conversions. Whether you need heatmaps, session replay or customer feedback tools, Hotjar has it all integrated into one platform.
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USABILITY HUB
Our Usability Hub service allows businesses to run qualitative user experience research on their sites without the high cost of hiring a professional research team.
— Unlock the power of data analytics with Digital 360 —
OUR COLLABORATION PROCESS
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Initial Consultation
We start with a detailed consultation with our clients to understand their business goals, target audience, and key metrics they want to track.
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Analytics account set up
Based on our client's needs, we set up and configure analytics accounts using Google Analytics, Google Tag Manager, and other industry-standard tools to gather valuable data.
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Conversion tracking
We set up and monitor conversion tracking using tools like Optimizely and Hotjar to measure the effectiveness of campaigns and optimize for better results.
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Custom dashboard setup
We create custom dashboards tailored to our client's unique needs using Google Data Studio and other tools, providing them with a clear, easy-to-understand view of their data.
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Data analysis
Our team of experts analyzes the data to identify key insights and opportunities for improvement.
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Recommendations and optimization
Based on the data analysis, we provide actionable recommendations and make optimizations to improve the performance of our client's campaigns.
WHY WORK WITH US
CONTINUOUS MONITORING AND REPORTING:
We continuously monitor the performance of our client's campaigns and provide regular reports to keep them informed of the progress.
COLLABORATION:
We use tools like Usability Hub to conduct usability testing on our client's website and identify any issues that may be impacting the user experience.
USABILITY TESTING:
We work closely with our clients to ensure their needs are being met and that we are delivering results that align with their business goals.
ONGOING SUPPORT:
We provide ongoing support and make adjustments as needed to ensure our clients are getting the most out of their analytics and data.
Ready to grow
your businness?
Fill out the below form, and our team will be in touch to learn more about how we can help your business to accelerate its digital growth!
FAQs
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Data analytics is the process of collecting, analyzing, and interpreting data to gain insights and make informed business decisions. Our data analytics services can help your business track key metrics, identify growth opportunities, and make data-driven decisions.
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Conversion tracking is the process of measuring the effectiveness of marketing campaigns by tracking the number of conversions (e.g., sales, leads) generated from a specific action (e.g., clicking a link or filling out a form). It's important because it allows you to understand what's working and what's not and optimize your campaigns for better results.
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We use various tools, including Google Analytics, Google Tag Manager, Google Data Studio Dashboard, Optimizely, Hotjar, and Usability Hub.
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A custom dashboard is a visual representation of your business's data tailored to your unique needs. It provides you with a clear, easy-to-understand view of your data and allows you to quickly identify trends and make informed decisions.
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A data analytics agency can help your business by setting up and configuring analytics accounts, tracking key metrics, identifying growth opportunities, and creating custom dashboards to make data-driven decisions.
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Web analytics is the process of analyzing data from a website to understand how visitors interact with it. Data analytics, on the other hand, is the process of analyzing all types of data to gain insights and make informed decisions. While web analytics is a subset of data analytics, the two terms are often used interchangeably.